PROPERLY HONEST WRAPPINGCreative / Illustration / Design / Photography Special edition festive wrapping paper that plays on the truths around gifting at Christmas, with honest messaging and a playful twist on the usual visual cliches.
HUMAN SERIESCreative / Design Brand identity for a series of talks and events centred around exploring how brands can be more human.
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Creative / Art Direction / Copywriting / Design Creative Circle Gold     Campaign Big Awards Shortlist
An important call to action on the day England were competing in their first World Cup final since 1966.

CCO: Matt Lever
Design Team: 
 Ted Smith / Mark Gould
BMBCreative / Art Direction / Design / IllustrationBrand identity for a communication agency. Simple typographic shapes allow the agency to showcase their creativity using their own branding. Adaptable for specific clients, and allowing for playful executions at other touch points. 

Design & Illustration Team: 
Ted Smith / Mark Gould / Harry Ingrams / Sam Peel / Sam Hamer
WEST CORNWALL PASTY CO. Design / Art Direction Brand identity for the West Cornwall Pasty Company. Using their new positioning 'The Legend Amongst Myths' as a platform,  a blackletter typeface was introduced amongst their existing typeface, along with a toolkit of illustrations that put their legendary pasties amongst the Cornish myths.

ECDs: Richard Megson / Matt Davis  
Illustration: Megan Miller
MENABREACreative / Art Direction / Design A campaign that uses visual wit to showcase the brand’s alpine heritage.

Illustration: Paul Blow
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Design Creative Circle     Cannes Lion   D&AD Wood Pencil    Campaign Big Awards
Identity design for Breast Cancer Now’s multi-award winning campaign ‘The Chat’. The UK’s first Whatsapp drama series that aimed to help women talk more openly about Breast Cancer. 

Creatives: Andy Burrel / Katie Burrel
Design Team: 
 Ted Smith / Mark Gould

STUDIO McWDesign / Art Direction / Portait Photography Studio McW is an award winning architect studio. To help reflect their approach, a minimal and considered identity was created.
MAJESTIC Creative / Design / Illustration A poster campaign that encouraged Majestic customers to ‘discover new tastes’ using illustrations of the product with a hidden visual of discovery, just waiting to be discovered.
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ECDs: Richard Megson / Matt Davis
REWIND TVCreative / Design / Art Direction Logo, brand identity and idents for Rewind TV,  a TV channel launched on Sky showcasing curated classic programmes and films.

Animation: Sam Hamer
©TedKSmith